Making a logo can feel pretty daunting—sometimes just finding the right name is the hardest part! Yikes, where do you even begin? The good news is, the same process you use for a logo can also help you create a business name in general.

Now, you might be wondering: why not just grab a pre-made logo?

Sites like no-ai-icon.com, Not By AI, or even free resources like Pixabay all have logos available (some even charge monthly fees—which, for the same cost, you could get a WordPress.com site for about $4/month). If those options work for you, go for it! Anything you use to show your work is not AI-generated will do the job.

But if you’d like something more personal, here’s a process to help you create your own.

4 Steps for Making a Logo

Step 1: Find Your Phrase

Goal: Choose a name or phrase that represents you and your work.

Tips:

• Keep it simple or get creative. Not AI Art works, but original phrases are fun too.
• Use tools like Namex to brainstorm ideas—I can spend hours on this site. It not only helps you come up with names but also shows if the domain is available.
• Check domain availability. Grab the matching domain if possible (protects your brand).
• Recommended domains: .com (widely recognized) or newer ones like .fyi.
• Double-check your name isn’t already used:
  • Google it
  • Ask ChatGPT
  • Check trademarks
• Make sure it fits your style and has no unwanted meanings.

Step 2: Choose Your Style

Goal: Decide how your logo should look.

Ideas:

• Black-and-white line drawing
• Colorful design
• Hand-drawn feel
• Circular (good for website headers)
• Square (good for footers, social media, etc.)

Tip: Sketch ideas on paper first. There are no wrong choices—just pick what feels like you.

Step 3: Make Your Logo

Options:

1. Graphic Designer – You already know what to do.
2. Digital Artists – Use vector-based apps like Adobe Fresco (free). Avoid Procreate for logos (raster-based).
3. Hire a Designer – Look on Etsy for original, one-of-a-kind logos (avoid pre-made templates sold repeatedly).

Tips:

• Save your logo as a black-and-white PNG with a transparent background.
• Keep your design simple for maximum versatility.
• Check out Chris Piascik’s YouTube tutorials on Adobe Fresco.

Step 4: Sign & Share It

Goal: Show your logo to the world!

Tips:

• Add it to your art, website, or social media posts.
• Join the community:
  • Instagram: #OopsNotAIArt
  • Bluesky: post your logo and share your story

Quick Checklist

• Brainstorm phrases
• Check domain & trademarks
• Choose style (black & white, color, shape)
• Create logo (DIY or hire designer)
• Save as PNG with transparent background
• Sign it & share it online